All brands long to be one that is recognizable to the masses.

Just like the major brands that we know today including Nike, Apple, Whole Foods, Under Armour.

Once we see their logos, their brand name is instantly in our head.

How do you get your brand to be recognizable? 

Be everywhere that your potential clients are. 

You can do this by being featured in the magazines that potential clients may read; guest posting on others blogs; and be easily found on social media channels. Even if you do not have a marketing budget, you can do all of the above for free. If you have a higher budget for marketing, then you can start advertising your brand in the places that your potential clients are.

Be extremely helpful. 

Have you ever walked into an Apple store? They don’t try to sell you anything; they help you.

As a brand that is new to the potential customer, you need to show him that you are better than the rest of the brands on the market. One advantage that you have over larger brands  is that you care about this customer’s needs. How can you show this? Be helpful when they ask a question that you know even if it is not related to your product.

For example, I was in Cincinnati the other day, and I am an avid coffee lover. I had no idea where there was a great local coffee shop and Starbucks does not count here. Luckily, one of my twitter followers helped me out and told me about a wonderful place that was well worth traveling to. Now, I know exactly what he does and will recognize his brand all of Unproven and as a social media consultant.

In today’s day and age, small brands can have a better impact than the larger ones because they have the ability to be extremely helpful with people outside of their customers. One of the only larger brands that I know who has a strong web presence is American Airlines. They are on the ball with their social media because they know that the more they connect with their customers and potential customers, the more they will return to use their brand over others.This is an even competition field that we all can do. Take time out to make your brand recognizable to the masses.

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